Automera
العربيةعربيTake a numberA-048Book

Privacy Policy

Last updated: 8 October 2026

This policy explains how Automera (“Automera”, “we”, “us”, “our”) handles personal data in two places: on this website, automera.co, and in Watcher, our WhatsApp booking and customer-service assistant. It sets out what we collect, why, who we share it with, how long we keep it, and the choices you have over it.

Who we are

Automera, operated by A Squared For Exports, builds and operates custom AI automation systems, including Watcher. If you have any question about how your data is handled, or you want to make any of the requests described below, contact us at info@automera.co and we will respond within 30 days.

This website

We collect only what you choose to send us, and what is needed to run the site.

  • Contact form. When you send the form on our contact page, we receive your name, email address and message, and your company and service interest if you give them. The form reaches us as an email through our email provider. We use it only to reply to your enquiry and follow up on it. To keep out spam, the form runs Cloudflare Turnstile, which checks your browser and IP address to tell people from bots; it sets no advertising cookies.
  • Booking a call.Booking the free audit opens Cal.com's scheduling page, in a popup or a new tab. Cal.com collects the details you enter there, such as your name, email address and chosen time, and shares them with us so we can hold the meeting. Cal.com handles that data under its own privacy policy.
  • WhatsApp and email. If you message us on WhatsApp or by email, we receive your number or address and what you send, and use them to reply.
  • Cookies. The site sets no advertising or analytics cookies. While a preview of the site is password-protected, one strictly necessary cookie remembers that you entered the password, for up to 30 days. The Cal.com booking page may set its own cookies when you open it.
  • Server logs. Our hosting provider keeps standard request logs, such as IP address, browser type and the pages requested, for a short time to run the site and protect it from abuse.

We process this data because we have a legitimate interest in answering enquiries and running a secure website, or because you asked us to take steps before entering into a contract with us. We keep enquiries for as long as we need them to respond and follow up, then delete them. We do not sell your data or use it for advertising.

You can ask us to access, correct or delete your data, or object to how we use it, by emailing info@automera.co. If you are in the UK, you can also complain to the Information Commissioner's Office; elsewhere, to your local data protection authority.

Watcher

This part explains what data Watcher processes when you message a business that uses Watcher. It applies to data handled through the WhatsApp Business Platform and any connected booking or support systems. Automera processes this data on behalf of the business you are messaging, which decides how it is used.

WhatsApp phone numbers, names and messages

When you message a business through Watcher on WhatsApp, we receive and process:

  • Your WhatsApp phone number, used to identify your conversation and send replies.
  • Your WhatsApp profile name (the display name you have set), used to address you and to match you to your requests.
  • The content of the messages you send and receive — text, and any media, documents, or attachments you share — used to understand your request and respond to it.

We use this information only to operate the conversation: to understand what you are asking for, to book or amend appointments, and to answer your questions. We do not use your WhatsApp phone number or messages for advertising, and we do not sell your data.

Booking and customer-service information

To fulfil your requests, Watcher may create and store booking and support records on behalf of the business you are messaging. These can include your name, contact details, the service or appointment you requested, dates and times, order or reference numbers, and notes about your enquiry. This information is used to schedule and manage your bookings, to keep a history of your requests so we can help you consistently, and to resolve customer-service issues.

Webhook and technical logs

Watcher receives messages through webhooks from the WhatsApp Business Platform and keeps technical logs to run the service reliably and securely. These logs can include message identifiers and delivery status, timestamps, error and diagnostic information, and limited metadata about requests to our systems. We use this data to deliver messages, detect and fix faults, prevent abuse, and maintain the security and integrity of the service. Technical logs are kept to the minimum needed for these purposes.

AI processing and third-party providers

Watcher uses artificial intelligence to interpret your messages and generate helpful replies. To do this, message content and relevant context may be processed by trusted third-party providers acting on our instructions, including:

  • Meta Platforms, which operates the WhatsApp Business Platform used to send and receive your messages.
  • AI and large-language-model providers, which process message content to understand requests and draft responses.
  • Cloud hosting and infrastructure providers, which store and run the systems that power Watcher.

These providers process data only to provide their services to us, under contractual obligations to protect it, and are not permitted to use your data for their own purposes. Some of these providers may store or process data on servers located outside your country.

Data retention, security and deletion

We keep data only for as long as it is needed for the purposes described above — to operate your conversation, manage your bookings, meet the business's record-keeping needs, and keep the service secure — after which it is deleted or anonymised. Technical logs are retained for a short period and then removed on a rolling basis.

We protect your data with appropriate technical and organisational measures, including encryption in transit, access controls that limit who can see your data, and monitoring for unauthorised access. No system can be guaranteed perfectly secure, but we work to keep your information safe and to act promptly if a data breach occurs.

You can ask us to access, correct, or delete the data we hold about you at any time. To make a deletion request or any other request, email info@automera.co from or referencing the WhatsApp number you used, and we will respond promptly. You can also stop the conversation at any time by messaging STOP to the business on WhatsApp.

Changes to this policy

We may update this policy from time to time to reflect changes in how the website or Watcher works. When we do, we will revise the “Last updated” date above.

Contact

Automera · info@automera.co